Interns Corner: Of Actors and Writers

BY SHAUNTEL SIMPER Writing has always been, for me, a stage. A good actor must be fearless, willing to bear the very depths of their soul to the audience, able to hold no inhibitions in regards to their art. Even an ounce of reserve can become apparent, and the...

Inside Marketing: Warming Up for the Pitch

BY AMANDA ELLIOTT Let’s make this brief . . . That is the goal of today’s marketing blog and should be the goal of your pitch. The term “elevator speech,” which is regularly utilized in corporate America, is also used when discussing a pitch. Many authors believe this...

Sound-off Saturday: Tweeting for Godot*

BY AUTHOR AARON SIKES My last Sound-off Saturday was about Facebook and why I left it, both personally and professionally. This week, I’d like to get a discussion going around the use of Twitter, a form of social media I still use and find quite helpful to...

Inside Marketing: X Author Marketing efforts

It’s not news that here at The X we have a unique business model that relies heavily on author and community participation. While we wish we had a half dozen marketing people to dedicate to each title, that’s not going to happen any time soon, so each individual...