by Penny Freeman | Jul 17, 2013 | Inside Marketing
It’s not news that here at The X we have a unique business model that relies heavily on author and community participation. While we wish we had a half dozen marketing people to dedicate to each title, that’s not going to happen any time soon, so each individual...
by Penny Freeman | Jul 10, 2013 | Inside Marketing
In my last blog post, I gave an overview to the principles of building an audience and becoming a subject matter expert. Today, I want to share with you authors out there a unique tool that can help you do this and save precious writing time. I don’t know about you...
by Penny Freeman | Jul 3, 2013 | Inside Marketing, Writing
Close your eyes and make three pictures in your head of your favorite author, then open your eyes again and keep reading. What was your author doing in those three pictures? (I’ll use J.K. Rowling just for an easy example.) Yes, in one of them she was writing. But in...
by Penny Freeman | Jun 20, 2013 | Inside Marketing
You should be! Building an author platform prior to the launch of your book is overwhelming! Ask anyone who has taken on the task. After all, who has time for additional research and writing when you are pouring your heart and soul into your story? But the truth is,...
by Penny Freeman | May 23, 2013 | Inside Marketing
Have you ever had the thought I’m a writer…no I’m an author. I can communicate with an audience. I am here to share my words with the world. So you venture off into multiple communication platforms to promote your work, meanwhile, you aren’t gaining the traction you...
by Penny Freeman | May 15, 2013 | Inside Marketing
And now for my daily dose of The Irony Connoisseur: This morning I responded to a post in a thread on The X’s ‘Authors’ Facebook page reflecting on a blog post by Mary Walters (the Militant Writer) about how much time we authors waste promoting...
