by Penny Freeman | May 8, 2013 | Inside Marketing
I can just hear the moans: “It’s Marketing Wednesday, and here comes Scott again! “ Yeah, yeah! Pipe down, the lotta yuz! This week has been an interesting one in Marketing. First, we interviewed and extended an invitation (read: baited the trap) for a new Marketing...
by Penny Freeman | Apr 30, 2013 | Inside Marketing
Way back in the Dark Ages—the 1980’s—when I was a pup without an MBA to my name, there was a guy at Harvard Business School by the name of Howard Stevenson. Howard looked around at all of the definitions of “entrepreneur”, such as: “A person who organizes, operates,...
by Penny Freeman | Apr 24, 2013 | Inside Marketing
Over the last few weeks various contributors to the Xchyler blog have touched on some of the things that make the whole Xchyler (hereinafter “The X”) experience so different. In today’s post I’d like to take some of those things a step or three further, and get right...
by Penny Freeman | Jan 22, 2013 | Inside Marketing, Writing
When writing a story, regardless of its length, you need realistic events. Your reader needs to connect and believe in what happens. But how do you do this? How do you make your story really draw in your reader? Here are my top five places to go when I need...
